Founded by the legendary Takuo Yohei in 1948, the company which is today known as Toto is one of Japan’s most respected brands. It prides itself on its commitment to quality and innovation. The company is dedicated to continually discovering cutting-edge technologies for manufacturing performance, production and design. With production continuing around the clock, Toto believes that it has improved many areas of production.
Known to be highly creative and progressive, Toto was born from a desire to build something that would go beyond ordinary play. From the very beginning, Toto concentrated on developing a theme that was not only unique but would also be inspirational. It is said that Shozaburo Tozu, who played an integral part in the company’s inception believed that to create something beautiful, one must first be simple. “To have great art, you have to be simple”, he said. The company has gone on to become synonymous with cutting-edge simplicity and creativity.
As a young child, Tozu trained at age eight in karate to gain strength. He then went on to study music and design at age sixteen. From there he honed his vision to create music and designs that are still popular today. At the age of twenty-two he moved to Tokyo to open his own studio, where he worked on both traditional and contemporary artistic styles.
Toto is also well known for its footwear. It is well known for the comfort and flexibility that it offers to the feet of both men and women. The company is also known for producing sandals and flip flops that can be worn as work shoes as well as comfortable and stylish footwear for casual use. The range also extends to other outdoor gear including shoes, helmets and tents.
The Japanese culture places a high importance on the importance of space. In fact, the Japanese language has words for six different types of space: kakuro, sei, ka, bokuseki, futomaki and ryokan. Every space has an importance and function to serve a purpose. In the same way, every shoe brand has its own unique space and function to serve a purpose. Toto believes that a shoe should not only look good, but should also feel good. In order to achieve this, it uses only the best materials and employs cutting edge technology and design to achieve the best possible results.
The company has an array of designs to offer its customers. One of which is the Toto Tomato Boots which comes in both black and white. These boots are made from rubber and the soles have a Toto logo printed on them. Other designs include the To-Lo Koala Boots, Cufflinks with Tags, Toto Trendsetter, and the To-Ho Slipper.